7 Features that TikTok Creators Use Every Day to Grow their Audience

By Jeff McLean on February 4, 2024

With over 2 billion downloads TikTok is one of the most popular social media platforms in the world. It is packed with a lot of unique features for creators and users, which has led to a billion monthly active users. It allows users to create and share short videos with various features, such as music, effects, captions, and more.

But how can you make the most of TikTok and stand out from the crowd? What are the features that TikTok creators use every day to grow their audience and engagement? In this post, we will explore seven features that TikTok creators use every day to grow their audience.

Features for TikTok Creators

Here are some of the features that TikTok creators use every day:

  1. Duets and Stitches: These features enable users to collaborate with other users by reacting to their videos in a split-screen format (duet) or by editing their videos into a new post (stitch).
  1. Sounds: This feature allows users to add music or audio to their videos from a library of sounds or other users’ videos. Users can also create their own original sounds and get credited when others use them.
  1. Text-to-Speech and Captions: These features help users add voice-over and subtitles to their videos, making them more accessible and engaging for different audiences.
  1. Effects: This feature lets users apply various filters, stickers, masks, and backgrounds to their videos, enhancing their creativity and expression.
  1. Paid Ads: This feature allows users to promote their videos or products to a wider audience through TikTok’s advertising platform. Users can also measure their performance and optimize their campaigns with analytics tools.
  1. Live: This feature enables users to broadcast live to their followers and interact with them in real-time. Users can also receive gifts from their fans and exchange them for cash.
  1. TikTok Creator Fund: This feature rewards eligible users for creating original and engaging content on TikTok. Users can earn money based on their video views and other factors.

These are some of the features that TikTok creators use every day to grow their audience and express themselves on the app. You can learn more about these features and how to use them on the TikTok Creator Portal.

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