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6 Tactical Ways to Increase AdSense CPC

Do you want to increase AdSense CPC on your website? There are a number of ways to do that. In this article, I will show you six practical ways to increase the Cost Per Click of your AdSense Ads.

Ways to Increase AdSense CPC

Below are some of the ways to increase AdSense CPC:

Pick out Profitable Keywords

The majority of Google’s advertising still serves ads based on keywords. Being able to target better-paying keywords regardless of your audience or niche is excellent for you as a publisher. Incorporating high-paying keywords in your content is another thing you may want to do. You don’t have to go out of your way to incorporate certain keywords in your article because they can bring you hundreds of dollars per click.

A blog article about a lawsuit, for instance, could result in ads from one of the most lucrative keyword categories in the US: legal ads. I don’t find any of these topics to be very upbeat or exciting, but I’ll include a joke about lawyers anyhow for a chance at better CPCs. Would you not? But in all seriousness, remember that getting clicks is far different than having a highly lucrative advertisement appear on your website. It is not sufficient to merely include a few keywords for that. The website and page must offer pertinent and high-quality information otherwise Smart Pricing algorithms will apply.

Focus on Long-Tail Keywords

Only so far will lawyer jokes go you. You must conduct research if you want to target high-paying keywords particularly well. To achieve that, you may utilize Keyword research tools like SEMrush or LongTailPro. Include the terms that are most profitable and pertinent to your audience in your article. However, be careful not to compromise content quality for greater CPCs.

Promote Commercial Content

You may have noticed that certain material has greater CTRs and CPCs and earns more money from AdSense than other content. They will increase your whole inventory if you use a portion of that cash to promote those pages on your homepage or increase traffic to them.

Additionally, wherever you locate gold, it’s usually a good idea to keep digging. If you discover that articles on a certain subject or certain sorts of content generate greater CPCs? Feed more of those related contents for your visitors.

Adaptive Pricing

Spending money to get clicks is so 2000s. Smart Advertisers nowadays seek high ROI from valuable clientele. In order to do this, Google calculates the Advertiser’s chance of Conversion before choosing an ad to show and a location to offer it.

Based on that possibility, the CPC value is calculated. Many publishers worry that being “Smart Price” by Google would reduce their profits. However, you may use it to your advantage. To do this, you need to direct targeted visitors to your high-quality content and show appropriate advertisements. AdSense will pay you more per click the more clicks convert into customers.

Your Traffic Source

Some countries’ traffic naturally develops their own CPC; for instance, Ghana, Kenya, Cameron, etc., have very low CPCs. Therefore, if you need to boost your CPC objective for traffic, consider targeting nations like the USA, UK, Australia, and Canada. You will notice a significant rise in RPM in addition to an increase in CPC, I assure you.

Your Niche (Market)

Some industries naturally have low CPCs. Niche markets with very low CPC include Entertainment, Relationship Advice, etc. Try changing your topic if you want an intriguing boost in your AdSense CPC. You will notice a difference in your CPC if you start posting content regarding high CPC topics like Tech, Career, Insurance, and Health.


Publishers know how relevant CPC in AdSense means to them. Of course, it plays a major part in website earnings. Consider trying these practical ways to increase AdSense CPC on your website.