Promotional videos have been proven to convert at higher rates than all other forms of content, including images and text. So it’s no wonder that many marketers are starting to incorporate promotional videos into their affiliate marketing strategies. But why exactly should you start using promotional videos?
In this post, we’ll look at three specific reasons every marketer should be using them in their affiliate marketing strategy, as well as three specific strategies you can use to get started with your own promotional video program.
1. Using promotional can reduce CPA
Whether you’re new to affiliate marketing or an experienced veteran, one of your main goals is to drive conversions for your products.
One way to achieve these conversions is through promotional videos. In fact, promotional videos have been shown to increase conversion rates by 200-300% percent and reduce the overall cost per acquisition (CPA) by up to 30%.
When it comes to high CPA affiliate campaigns, anything that can potentially reduce CPA should be seriously considered.
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2. They give you better branding
Promotional videos give you a way to stand out from your competitors with an immersive and engaging experience. With products like VR goggles coming down at price, it’s easier than ever to create that custom video for potential customers.
These days, consumers are looking for authenticity above all else, and creating a promotional video is one of the most authentic ways to connect with your audience. People want to know they’re working with real people and not just brands.
That’s why developing your own promotional videos will give you an edge over big-box retailers who rely on looks over substance.
3. They look professional
Users are more likely to click on promotional videos because they look professional and trustworthy. And, since almost everyone has a smartphone or tablet these days, you can easily share your video with family and friends.
Think about it – people are far more likely to click on an email that contains a link to a promotional video over one that contains an image banner. Simply put, promotional videos offer you credibility through appearance.
While these qualities may not make or break someone’s decision when deciding whether or not to purchase from you, building trust is important in any business. And that’s exactly what a promotional video offers your marketing strategy. So should you invest? Definitely.
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4. They convert better than static images
If you have a new product or service, you’ll want to use promotional videos so that people can see your products/services and what they look like in action.
This helps potential customers feel more confident with their purchases. The better experience your customers have from viewing your promotional video, the more likely they are to buy from you.
When using promotional videos make sure that there is a strong call-to-action at both ends of each video that encourages viewers to either visit your website or contact you for any additional information.
5. They can be used as SEO assets
Promotional videos can help marketers add more web pages to their website, and that helps with SEO. These videos are easy to duplicate and distribute across different platforms like YouTube, Facebook, Instagram, LinkedIn, and more.
If you use all of these social media sites in your marketing strategy then adding more web pages is only going to help promote your business even more. Don’t worry about getting your link on each video as you can always link out to another page at the end of each video.
This way everyone can find you but they still get what they want from watching your promotional video. The same thing goes for guest blogging! If you write an amazing piece for a publication or website chances are they will link back to your site.
6. They save time on each sale or order completion
Let’s face it: no one wants to sit around watching an hour-long presentation video if they don’t have to. However, creating a short and engaging promotional video means that your customers can still get all of your content while only having to spend a few minutes on each sale or order completion. This is a great way to maximize conversions while minimizing customer drop-offs.
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7. The competition isn’t using them yet
Video marketing is not just for big-budget brands, online retailers can improve their customer experience by providing more of human touch. Showing how your product will be used and telling customers why it’s better than your competitors are both excellent strategies that video allows you to execute much more effectively.
Better yet, these videos don’t have to cost a fortune or be professionally produced—the most important thing is that they come from a trusted source. It’s amazing what a little attention to detail will do.
For example, if you promote fashion accessories, a video can show customers how various scarves look with different outfits, even if they’re not wearing them correctly at first!
8. It enhances the customer experience
Nothing makes a customer more inclined to make a purchase than having an easy-to-understand and engaging explanation of what you are selling. If you’re promoting high-ticket products or services, customers need to have enough knowledge about them before they buy.
Even if you’re promoting low-ticket products, it is important that your potential customer understands how your product is different from others on offer. You can do all of that by creating promotional videos for your affiliate marketing campaign.
Instead of having a sales pitch where you simply sell without explaining why someone should buy, explain why people should buy something with examples and testimonials. This enhances customer experience because they understand why they want your product instead of just buying anything based on peer pressure or advertisements.
Conclusion
If you’re an affiliate marketer, promotional videos are a key part of your arsenal. You don’t need expensive production studios or years of video experience to get good results, just a bit of know-how, some planning, and a sprinkle of creativity.
Try creating some videos and include them in your content marketing strategy to increase engagement and boost conversions. I’d love to hear how it goes!