Why Video Marketing is So Powerful (And How You Can Use It to Boost Your Business)

You may be asking yourself “Why Video Marketing is so Powerful (and how you can use it to boost your business)?” Well, Video Marketing has exploded in popularity over the past few years as marketers have discovered that it’s one of the most powerful ways to connect with consumers and drive engagement.

In fact, according to HubSpot, 92% of customers say they’re more likely to buy from brands that use video marketing, and 80% of people who view a product video will buy that product online. But why? Why are videos so effective? Why do they work so well at driving sales and conversions?

This article explores exactly why videos are so incredibly powerful and how you can harness this power to boost your business’s sales and revenue.

Read Also: Why Every Marketer Should Use Promotional Videos in Their Affiliate Marketing Strategy

Why Video Marketing is So Powerful

Why Video Marketing is So Powerful

1. Videos tell a story

Marketers know that video content can be an excellent way to engage customers and convert prospects into leads. But it’s not just professional marketers who understand how effective video can be.

According to HubSpot, B2B marketing professionals rank video as one of their top content marketing tactics. In fact, 51% of them say they already use it as part of their strategy.

If you’re looking for a tactic that will help your business stand out from competitors and boost conversion rates, videos might be worth exploring. Whether you create your own videos or promote user-generated ones on your site, incorporating video into your marketing strategy will make you more likely to reach and connect with customers in ways no other tactic can match.

2. Everyone watches videos

We’re not just talking about YouTube here. All of us are constantly on our phones—at work, at home, on public transportation, you name it. And that means we’re all watching tons of videos each day.

In fact, 60% of mobile traffic comes from video and video ads convert better than any other form of marketing out there. If you want your business to grow beyond where it is today then chances are good that video marketing will play a big role in getting you there.

Read Also: 5 Easy Ways To Promote Affiliate Products (That Actually Work)

3. Videos allow you to stand out

More and more businesses are making video marketing a priority because people respond to it. According to research from HubSpot, YouTube has a 36% view rate, which translates into 5X higher organic click-throughs on your videos.

But there’s a reason that so many companies choose video marketing: We’re visual beings who respond strongly and emotionally to images. Put another way, people respond better when they see things rather than just read about them. In fact, we remember 10% of what we hear and 30% of what we see, so videos have an advantage over other kinds of content formats.

4. Share your personality in videos

One of the biggest reasons why people are more likely to purchase a product or service online is because they like and trust you. Instead of just trying to sell your product, engage with customers in a more personal way.

People tend to be more forgiving of their mistakes when they feel like they’re interacting with a human rather than just another business. Take time out in each video you post on social media or your website/blog and talk about something outside of your field, such as what motivates you, what inspires you, or even how you grew up.

This will not only allow potential customers to see that there’s an actual person behind your brand but also provide them with valuable information about who they might be dealing with should they make a purchase.

5. Highlight products

If you’re pitching a product or service, then the video should be part of your marketing mix. A minute-long spot does not need to cost much and it can go a long way toward explaining what you do, who you serve, and why.

Even if you make only minor updates to an existing spot, it can help people remember you when they are searching for a new solution. This is why most experts recommend using both video and text when promoting something online.

If a picture’s worth 1,000 words, then a 15-second YouTube clip might be worth 3-5 minutes of reading, or longer if it’s highly produced with real value in terms of providing information.

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6. Videos help you drive traffic

Using videos on your website helps increase traffic. The reason behind it is simple: people are drawn to visual information. Did you know that more than 65% of all Internet users view videos? That’s a lot of potential clients and customers that could be visiting your website each day.

If you are not yet using video marketing for your business, then now might be a good time to consider taking advantage of what videos have to offer!

7. Showcase events in real-time

Livestreaming lets people who aren’t at your event join in on discussions. And if they can’t be there, you should make it easy for them to follow along remotely, whether it’s on social media or with a live video feed.

If your brand has a large Facebook following, consider running a Facebook Live stream of an event. If not, try broadcasting on Periscope or Blab. Posting behind-the-scenes photos from events on Instagram Stories can also help drive online engagement.

Read Also: What is SaaS Business Model?


If you want your company to gain a competitive edge in today’s business world, you need to implement a video marketing strategy. Consider these seven (7) ways that video marketing can help your business succeed.

This article was recently updated, and we’ll continue to bring the very latest in our niche categories to all our SMART Readers. There are a few related articles you might want to read below.

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